Where did these influencers go? According to social media posts, they went to an unnamed supplier factory, a Shein “innovation center” in Guangzhou, and a distribution center in the nearby city of Zhaoqing. They have varying numbers of followers, ranging from as few as 30,000 to over 1 million. But in June, Shein invited six US fashion and beauty influencers to visit China and tour its facilities. Shein executives seldom talked to any media, in China or in the West. Until recently, the company has been known for its secrecy. Apart from the universal sin of fast fashion-the overproduction and overconsumption of disposable clothes-Shein in particular has been accused of working with sweatshops, copying indie designs, and even sourcing cotton from government forced-labor programs in Xinjiang. Have you shopped on Shein? I have, a few times, and I’m not really proud of it. And to respond to accusations of terrible labor conditions, the company is now inviting US influencers to its operations in China. The once-obscure Chinese fast-fashion website has become increasingly mainstream.
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